Why Buy A Designer Watch
“What time is it?” If you have to ask this question, it’s clearly time for you to get your own watch. Not just any watch, mind you, but one that comes with a label – a timepiece that says you’re young, and well-paid, and have earned the right to wear designer goods. But why buy a designer watch? Well, why save for a Prada? Why covet a Jaguar? Why find it a must to try caviar? The answer is this: it feels good to indulge. And if you work 40 to 60 hours a week bringing in the big bucks, then by God, you have every reason to splurge! You shouldn’t have to feel guilty each time someone asks, “Why buy a designer watch?”
For Flaunting, Not Timekeeping
Inexpensive and medium-priced watches are used mainly for time keeping. In contrast, designer watches are valued more for their workmanship and aesthetic appeal rather than their fake rolex daytona ability to keep time. These watches are designed to attract and convince consumers that they are products of high quality and thus, well-worth the extravagance. Designer watches are pricey, not only because of the uniqueness of the make but also due to the quality of materials used. This is why tactical marketing is crucial to boost sales for these commercialized timepiece.
Watchmakers target the public by using effective genres for marketing, taking into consideration the quality, usability, and the price of the designer product endorsed. Naturally, they do extensive research before putting any work into a new model. Not only do they ask the question “Why buy a designer watch?”, they do so across different demographics and ask for specific reasons. As consumers, we do not share the same behavior. We do not grill ourselves for the real reason we feel compelled to walk out of the store with a Bulova, for example. Why buy a designer watch? For consumers, it’s simple. It’s there, it’s beautiful, and it’s one they can pay for.
When it comes to designer watches, just about anything goes. There are watches that are clean and minimal in design and watches that are so flamboyant they make Britney look respectable in comparison. In general, though, people who cannot do without their designer watches buy them for two reasons – they like it phat, and they like it gold.
Ask celebrities, trust fund kids, hangers-on, and wannabes “Why buy a designer watch?” and you’re bound to get the answer, “Coz it’s phat.” Apparently, ‘phat’ is the new word for ‘cool’, a designer watch is still a status symbol, and owning one – or more appropriately, flaunting one – is a good way to establish you’re part of the crowd that’s gorgeous, hip, and ‘happening’. Designer watches are sleek and eye-catching, and it doesn’t hurt that the label itself proclaims you are to the manor born — or have become rich enough to buy your own manor and then some.
Ask collectors “Why buy a designer watch?” and you are bound to be subjected to a lengthy – if not painfully detailed – explanation. Watch collectors are always on the prowl for designer watches with rare and unique features. Many designer watches have precious stones and gold embossed on their mechanical designs to emphasize their top-drawer make. Movado watches are currently renowned for their range of museum watches that feature a black clock face and a single gold dot at the twelve o’clock position. Rolex watches, on the other hand, are to watches what Jaguars are to cars. They’re not just a status symbol, they are a classic. To this day, Rolex remains the largest luxury watchmaker, producing 2,000 watches a day. rolex website Since 1908 and well onto the present, owning a Rolex is a sure sign you’ve ‘arrived’.
Let’s face it, a designer watch is a good self-image booster. Nothing says you have spending ‘carte blanche’ like a designer watch. In fact, Cartier SA has a long and distinguished history of serving royalty and celebrities.
3. It has top-of-the-line quality.
If there is anything that differentiates designer watches from replica and cheaply priced ones, its quality. The movements of designer watches are precise, the quality as close to perfect as humanly possible. They are checked, re-checked, and checked once more before they are distributed and sold.
4. It comes with guaranteed warranty
Designer watches always come with secured product warranty, although most of these warranties require the payment of additional charges on top of the original price. Still, it’s well worth the tag. After all, some labels even offer warranty that’s good for a lifetime!